The Leaking Bucket
You pay for 1,000 visitors, but only 10 buy. Your conversion rate is 1%. Most companies try to double sales by doubling ad spend. That's wrong. You should focus on getting 20 people to buy with the same traffic. That is CRO.
What do we analyze?
We use heatmaps to see where customers click and where they drop off.
- Speed: Does the site load in 1s?
- Mobile: Is the buy button visible on iPhone?
- Trust: Are there testimonials?
We recently changed a button color and removed a form field for a client. Revenue went up 40% overnight.
Stop burning money
Before increasing your ad budget, let DCOUTLIER audit and fix your "leaking bucket".